GoHighLevel CRM Usage Fees & Add-Ons
We pass on all PAYG usage fees charged to us by GoHighLevel on to our users. See below for a full breakdown of usage fees that may be charged in addition to your subscription.
Platform Usage Fees
Please note: Usage based pricing is subject to change by GoHighLevel. We endeavour to keep this page up-to-date with the latest pricing as we are made aware of changes.
Phone Number Rental | Recurring Price |
|---|---|
Local Number | $1.15 / month |
Toll-Free Number | $2.15 / month |
SMS / Text via CRM | Unit Price | $10 Equivalent |
|---|---|---|
Outbound SMS* | $0.0463 / SMS segment | $10 gets you about 215 segments |
Inbound SMS* | $0.0075 / SMS segment | $10 gets you about 1,333 segments |
Auto-Dialer / CRM Phone | Unit Price | $10 Equivalent |
|---|---|---|
Making Calls** | $0.0147 / min | $10 gets you about 680 calls |
Receiving Calls** | $0.0089 / min | $10 gets you about 1125 calls |
Other Call Charges | Unit Price |
|---|---|
Call Recording | $0.0025 / min of recording |
Receiving Calls | $0.0005 / min of recording / month |
Call Transcription | $0.024 / min |
Answering Machine Detection | $0.0075 / call where it is used |
Voicemail drops | $0.0180 / min (same charge as an outgoing call) |
Conference Calls | $0.0018 – $0.0040 / min / participant (depending on region used) |
* SMS rates differ between countries or regions. Please refer to Twilio’s SMS Pricing page for the most up-to-date rates. Use the country dropdown to switch rates shown.
** Call rates differ between countries or regions. Please refer to Twilio’s Call Pricing page for the most up-to-date rates. Use the country dropdown to switch rates shown.
Premium Triggers & Actions | Unit Price | $10 Equivalent |
|---|---|---|
Triggers / Actions | $0.0105 / workflow trigger or action | $10 gets you about 950 workflow triggers or actions |
Note: Inside Automations certain workflow triggers and actions incur usage fees. These are easily identifiable by their golden crown icon 
.
Email Delivery (SMTP) | Unit Price |
|---|---|
Outbound Emails | Approx. $0.71 per 1,000 emails |
Note: Major email providers now restrict mass marketing, and attempting it can permanently damage your domain reputation. Our SMTP service offers a cost-effective solution for running large-scale campaigns safely and effectively.
Email Verification | Unit Price | $10 Equivalent |
|---|---|---|
Verified Email Addresses | $0.002625 / email verification | $10 gets you about 3810 email verifications |
Email verification improves your campaign performance by removing invalid addresses from your contact list. This simple step significantly reduces bounce rates, which helps protect your sender reputation and ensures more of your emails land in the inbox instead of the spam folder. Ultimately, a clean list leads to better deliverability, more accurate engagement data, and a higher return on investment.
You can enable/disable automatic email verification in settings or just manually verify email addresses at your discretion.
Workflow AI Model | Input Cost per 1M Tokens* | Output Cost per 1M Tokens* |
|---|---|---|
GPT-5 | Around $1.25 | Around $10.00 |
GPT-5 Mini | Around $0.25 | Around $2.00 |
GPT-5 Nano | Around $0.05 | Around $0.40 |
GPT-4o | Around $2.50 | Around $10.00 |
GPT-4o Mini | Around $0.15 | Around $0.60 |
* Please note HighLevel charges a flat “per-call” fee. Every workflow step using one of the above models is billed on the actual tokens consumed. Therefore it is not possible to confirm a “per-call” (aka Unit) price related to Workflow AI usage. Usage fees for this will be viewable within your billing area located in Settings > Billing.
AI Tools/Agents | Unit Price | $10 Equivalent |
|---|---|---|
Content AI | Around $0.0945 / 1000 words | $10 gets you about 105820 words |
Image AI | Around $0.063 / image | $10 gets you about 160 images |
Conversational AI | Around $0.021 / Message | $10 will give you about 475 messages |
Voice AI | Around $0.1365 / Minute voice call | $10 will give you about 75 minute voice call |
Reviews AI | Around $0.084 / Review response | $10 will give you about 120 review responses |
Funnel AI | Around $1.0395 / Funnel AI request | $10 will give you about 10 Funnel AI requests |
If you use AI Tools/Agents extensively you can fix your PAYG costs by subscribing to AI Employee – details are available below (CLICK HERE).
Platform Add-Ons
The following GoHighLevel add-ons are designed to offer extra functionality via their trusted partners and/or or fix costs that usually would incur PAYG usage fees.
AI Employee
Use all AI tools (Voice AI, Conversational AI, Funnel and Website AI, Content AI, Image AI, Reviews AI and Workflow AI) without additional usage fees.
$125 / month
AI-Powered SEO
Maximise your online visibility with powerful SEO tools. Only available for websites, funnels and other web-pages built within ThriveHub's platform - not for external websites.
$99 / month
Workflow Pro Plan
Unlocks 10,000 premium triggers or actions (those marked with a crown icon in "Automations"). It essentially fixes your automation costs if you were to ever need it.
$20 / month
Branded Portal App
Get your own, branded version of the iOS and Android mobile app (Kollab) that clients can install on their phones to log into your client portal.
$59 / month
Company Listings
You can subscribe to Listings via ThriveHub to ensure your company details are synced accurately across all external online directories. No minimum term or commitment required.
$40 / month
WhatsApp Location
Receiving Inbound messages and replying to them using a free text in the conversation window is free. There will be additional pass through charges for outbound template messages if sent.
$15 / month
Agency Prospector
You can unlock Website Performance Analytics, SEO Analysis, Lead Generation, Unlimited Reports and Embeddable Form Widgets to help your agency capture leads.
$39 / month
Built-In Ad Manager
Unlock a built-in Ad Manager right within ThriveHub. Build, launch and manage your ads campaigns with ease. No more switching to Meta or wasting time going back and forth.
$15 / month
Dedicated Sending IP
Used for sending outbound email campaigns, which means you don't use GoHighLevel's shared IP resources. This helps you keep your reputation clean and isolated from other companies.
$88.50 / month