Usage Fees & Add-Ons
These are costs that might be charged on top of your monthly or annual subscription.
Platform Usage Fees
We pass on all PAYG usage fees enforced by GoHighLevel on to our users. These include:
Phone System | Unit Price | $10 Equivalent |
|---|---|---|
Making Calls* | $0.0147 / min | $10 gets you about 680 calls |
Receiving Calls* | $0.0089 / min | $10 gets you about 1125 calls |
Outbound SMS* | $0.0463 / SMS segment | $10 gets you about 215 segments |
Inbound SMS* | $0.0075 / SMS segment | $10 gets you about 1,333 segments |
* Please note call and SMS rates differ between countries or regions.
Premium Triggers & Actions | Unit Price | $10 Equivalent |
|---|---|---|
Triggers / Actions | $0.0105 / workflow trigger or action | $10 gets you about 950 workflow triggers or actions |
Inside Automations certain workflow triggers and actions incur usage fees. These are easily identifiable by their golden crown icon.
Email Delivery (SMTP) | Unit Price |
|---|---|
Outbound Emails | Approx. $0.71 per 1,000 emails |
Note: Major email providers now restrict mass marketing, and attempting it can permanently damage your domain reputation. Our SMTP service offers a cost-effective solution for running large-scale campaigns safely and effectively.
Email Verification | Unit Price | $10 Equivalent |
|---|---|---|
Verified Email Addresses | $0.002625 / email verification | $10 gets you about 3810 email verifications |
Email verification improves your campaign performance by removing invalid addresses from your contact list. This simple step significantly reduces bounce rates, which helps protect your sender reputation and ensures more of your emails land in the inbox instead of the spam folder. Ultimately, a clean list leads to better deliverability, more accurate engagement data, and a higher return on investment.
You can enable/disable automatic email verification in settings or just manually verify email addresses.
Workflow AI Model | Input Cost per 1M Tokens* | Output Cost per 1M Tokens* |
|---|---|---|
GPT-5 | Around $1.25 | Around $10.00 |
GPT-5 Mini | Around $0.25 | Around $2.00 |
GPT-5 Nano | Around $0.05 | Around $0.40 |
GPT-4o | Around $2.50 | Around $10.00 |
GPT-4o Mini | Around $0.15 | Around $0.60 |
* Please note HighLevel charges a flat “per-call” fee. Every workflow step using one of the above models is billed on the actual tokens consumed. Therefore it is not possible to confirm a “per-call” (aka Unit) price related to Workflow AI usage. Usage fees for this will be viewable within your billing area.
AI Tools/Agents | Unit Price | $10 Equivalent |
|---|---|---|
Content AI | Around $0.0945 / 1000 words | $10 gets you about 105820 words |
Image AI | Around $0.063 / image | $10 gets you about 160 images |
Conversational AI | Around $0.021 / Message | $10 will give you about 475 messages |
Voice AI | Around $0.1365 / Minute voice call | $10 will give you about 75 minute voice call |
Reviews AI | Around $0.084 / Review response | $10 will give you about 120 review responses |
Funnel AI | Around $1.0395 / Funnel AI request | $10 will give you about 10 Funnel AI requests |
If you use AI Tools/Agents extensively you can fix your PAYG costs by subscribing to AI Employee – details are available below (CLICK HERE).
Platform Add-Ons
These add-ons are designed to offer additional functionality via our trusted partners and fix costs on features that usually would incur usage fees.
AI Employee
Use all AI tools (Voice AI, Conversational AI, Funnel and Website AI, Content AI, Image AI, Reviews AI and Workflow AI) without additional usage fees. Start an AI Employee subscription for $125/month.
AI-Powered SEO
Maximise your online visibility with powerful SEO tools from $99 per month. Only available for websites, funnels etc built-in to ThriveHub's platform - not for external websites.
Workflow Pro Plan
Unlocks 10,000 premium triggers or actions (those marked with a crown icon in "Automations") for just $20 per month. It essentially fixes your automation costs if you were to ever need it.
Branded Portal App
For $59 you can rebrand the iOS or Android mobile app that clients install to log into your client portal whilst on-the-go. This is just if you wish to rebrand the mobile app for iOS or Android.
Company Listings
You can subscribe to Listings via ThriveHub for $40 per month. No minimum term or commitment required. We often tell people to subscribe for one or two months, get all your listings synced and then unsubscribe.
WhatsApp Location
Costs $15 per month. Receiving Inbound messages and replying to them using a free text in the conversation window are free. There will be additional pass through charges for outbound template messages if sent.
Prospecting Tool
For just $39 per month you can unlock Website Performance Analytics, SEO Analysis, Lead Generation, Unlimited Reports and Embeddable Form Widgets to help agencies capture leads.
Built-In Ad Manager
For just $15 per month unlock our built-in Ad Manager. Build, launch and manage your ads campaigns right within your ThriveHub account. No more switching or time wasting back and forth.
Dedicated Sending IP
Used for outbound sending of emails so you don't use our shared IP resources. The cost is $88.50 per IP address.