Note
Prices are in US dollars and set by HighLevel, so they can change. We update this page as soon as we hear about a change. All fees are on top of your monthly plan.
Phone numbers
Phone number rental
Recurring price
Local number
$1.15 / month
Toll-free number
$2.15 / month
SMS and calls
SMS via CRM
Unit price
$10 equivalent
Outbound SMS*
$0.0463 / SMS segment
About 215 segments
Inbound SMS*
$0.0075 / SMS segment
About 1,333 segments
Auto-dialler and CRM phone
Unit price
$10 equivalent
Making calls**
$0.0147 / min
About 680 calls
Receiving calls**
$0.0089 / min
About 1,125 calls
Other call charges
Unit price
Call recording
$0.0025 / min of recording
Recording storage
$0.0005 / min of recording / month
Call transcription
$0.024 / min
Answering machine detection
$0.0075 / call where used
Voicemail drops
$0.0180 / min (same as an outgoing call)
Conference calls
$0.0018–$0.0040 / min / participant, depending on region
* SMS rates differ between countries. See Twilio’s SMS pricing page for current rates.
** Call rates differ between countries. See Twilio’s voice pricing page for current rates.
Premium workflow triggers and actions
Some triggers and actions in Automations have a usage fee. You’ll spot them by the gold crown icon.
Premium triggers and actions
Unit price
$10 equivalent
Triggers / actions
$0.0105 each
About 950 triggers or actions
Email sending and verification
Big email providers now restrict mass marketing, and trying it can damage your domain’s reputation. Our sending service lets you run large campaigns safely. Verifying addresses removes invalid ones, cuts bounces and helps more emails reach the inbox. Turn automatic verification on or off in settings.
Email delivery (SMTP)
Unit price
Outbound emails
Approx. $0.71 per 1,000 emails
Email verification
Unit price
$10 equivalent
Verified email addresses
$0.002625 / verification
About 3,810 verifications
AI usage
Workflow AI is billed on the tokens each step actually uses, so there’s no fixed price per use. You can see these fees in Settings > Billing. Use AI a lot? AI Employee (below) fixes the cost.
Workflow AI model
Input, per 1M tokens
Output, per 1M tokens
GPT-5
Around $1.25
Around $10.00
GPT-5 Mini
Around $0.25
Around $2.00
GPT-5 Nano
Around $0.05
Around $0.40
GPT-4o
Around $2.50
Around $10.00
GPT-4o Mini
Around $0.15
Around $0.60
AI tools and agents
Unit price
$10 equivalent
Content AI
Around $0.0945 / 1,000 words
About 105,820 words
Image AI
Around $0.063 / image
About 160 images
Conversational AI
Around $0.021 / message
About 475 messages
Voice AI
Around $0.1365 / minute
About 75 minutes
Reviews AI
Around $0.084 / review reply
About 120 replies
Funnel AI
Around $1.0395 / request
About 10 requests
Platform add-ons
Optional extras from HighLevel and its partners. Some add features, others fix costs that would otherwise be charged by use.
AI Employee
Use every AI tool (Voice, Conversational, Funnel and Website, Content, Image, Reviews and Workflow AI) with no extra usage fees.
$117 / month
AI-powered SEO
SEO tools for websites, funnels and pages built inside ThriveHub. Not for external websites.
$95 / month
Workflow Pro plan
Includes 10,000 premium triggers or actions, which fixes your automation costs.
From $15 / month
Branded portal app
Your own branded version of the iOS and Android app, so clients can log into your client portal.
$59 / month
Company listings
Keep your business details accurate across online directories. No minimum term.
$40 / month
Receiving and replying to messages is free. Outbound template messages have extra pass-through charges.
$15 / month
Agency prospector
Website performance analytics, SEO analysis, lead generation, unlimited reports and form widgets.
$39 / month
Dedicated sending IP
Send email campaigns from your own IP address, so your reputation stays separate from other companies.
$88.50 / month